Food standard agency

Many people these days love trying out different food and although they are becoming health conscious their desire to satiate their taste buds still comes first for most people. So then if they find a food that is both delicious to eat and healthy, the temptation becomes too hard to resist for them. Considering this, there are many retailers and manufacturers of these food products who have come up with false claims of providing healthy or low calorie food merely as a marketing tool to attract customers. Carried away by these misleading claims, people purchase these food products and think that they are eating healthy food. To disillusion such people from these false claims, rules have been made by Food standard agency so as to restrict these growing false claims that are made by the manufacturers and companies of these food products.

‘Helps in digestion’ or ‘helps to maintain healthy heart’ are some of the lines that are commonly found on labels of food products and are the examples of food claims that actually form a part of the marketing scheme of the company providing its food products. Earlier rules that have been made for these food claims were quite general in nature, but noticing the sudden up rise in these food claims are negatively affecting the health of its consumers, thereby the rules have been made stringent regarding these claims by the Food standard agency, so have to be abided to by the manufacturers.

These rules will guard consumers from these misleading claims as the claims regarding health and nutritional benefits will not be allowed unless these claims have been supported by any accepted scientific evidence. The measures have been taken as the product liability to a certain extent is also the responsibility of the government as well. Food additives must also be listed that includes colouring, preservatives and stabilisers that have strictly been controlled. Food law has been harmonised within EU (European Union) so as to combine consumer choice and healthy eating combination for fair competition.

The product liability of the food items has now been taken by the Food standard agency and a list for claims has been made by the agency that will be needed for approval of food items in Europe and now only those claims are approved on food that have any scientific evidence to support the claims.

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The information in this article is designed to provide general information only. Whilst every effort has been made to ensure that the information provided is accurate, it does not constitute legal or other professional advice.